Status quo

Guessing at warm intros vs Clean.

Most teams know warm intros work but guess at who can open a door. Clean shows the path, so it's evidence, not a hunch.

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The short answer

Warm introductions convert better than any cold approach, but most teams guess at them: they ask around, eyeball mutual connections, and miss the paths buried in the team's network. Clean looks across your team's LinkedIn connections for each prospect it ranks, so the warm path to a buyer is something you can see and act on, not something you hope exists.

01

Why warm intros matter

A credible introduction borrows trust. It is the highest-converting way into an account because the buyer engages on the strength of a relationship rather than a cold pitch. Teams that sell considered deals already know this.

02

Where guessing breaks

The problem is discovery. A team's real reach lives in everyone's combined network, mostly in second-degree connections no one is tracking. Guessing surfaces only the intros someone happens to remember, and it risks spending a relationship on a poorly-timed, badly-fit ask.

03

What Clean changes

Clean ranks companies on their records and their fit with your ICP first, then shows the warm path where one exists, so a path is paired with a reason to use it now.

  • See credible paths across the whole team's network.
  • Pair each path with ICP fit and timing before you ask.
  • Use relationships deliberately, not desperately.

Guessing at warm intros vs Clean

GuessingClean
How paths are foundAsk around, eyeball connectionsFound in your team's LinkedIn connections
CoverageThe few intros you happen to recallEveryone on the team who connected LinkedIn
TimingWhenever someone remembersNext to the records that make the company worth reaching now
PrioritizationWhoever feels reachableCompanies ranked against your ICP first
EffortManual and ad hocShown on every prospect
RiskBurn a connection on a bad-fit askPath paired with fit and timing first

Common questions

Does Clean automatically ask for introductions?

No. Clean never sends, posts or messages. It shows who can introduce you, next to the records that make the company worth reaching, and your team decides when an introduction is worth asking for.

How does Clean find warm paths I do not know about?

When someone your team knows on LinkedIn is also connected to the person you want to reach, Clean shows that introduction on the prospect. It checks every prospect, which no one does from memory.

What if a connection is weak?

A connection is only a starting point. Your team knows which relationships are strong enough to ask, and Clean never asks on your behalf, so your relationships stay intact.

Is this different from a CRM relationship map?

A CRM shows relationships you already logged. Clean shows paths from your team's LinkedIn connections to the people at companies with a reason to buy now, so it points at who to work next rather than recording who you already know.

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