Turn relationship context into better judgment.

The operating principle

Use relationship data to decide whether a buyer is reachable and how to approach them respectfully. Do not treat every connection as a sales asset.

Step 1: Identify real paths

Look for shared investors, operators, customers, advisors, communities, past companies, and credible second-degree context. Prioritize paths with a plausible reason to help.

Step 2: Combine path with fit

A warm path is not enough. The account still needs ICP fit, buyer relevance, and a real reason to talk now.

Step 3: Choose the approach

Some paths deserve an introduction request. Others only inform the message angle. The system should tell the two apart.

Step 4: Keep review in the loop

Relationship-led selling can affect trust. Review sensitive paths, avoid overclaiming closeness, and make it easy for humans to approve or reject the angle.

Step 5: Learn from outcomes

Track which path types create real conversations, which create weak replies, and which should be excluded from future campaigns.