Buyer signals from what companies actually do.

What a buyer signal is

A buyer signal is a record of a company doing something that creates a need for what you sell: a loan that funds a new building, a permit closed out, machines arriving through customs, a large contract won. One signal is a clue. Several that point the same way are a reason to buy.

The signals Clean watches

Clean looks for the moments that change what a company needs. Each one leaves a record.

• Money moving: a loan funds a new building or new equipment.
• Building: a permit is filed or closed out, or a new facility or location opens.
• Equipment and supply: machines arrive through customs, or a company switches suppliers.
• Contracts: a company wins a large contract that brings new work and new requirements.
• Operations: the fleet grows, or a new registration takes the company into new work or a new state.

Where the records come from

Every signal traces back to a record, and Clean keeps the source behind each one so it can be checked.

• Government filings: loans, permits, contract awards, and registrations.
• Trade and shipping records.
• Fleet and safety records.
• Company sites and the trade press.
• Clean's own datasets and licensed company data, which fill the gaps.

How signals add up to a reason

Clean matches each record to the right company, sequences that company's signals, and reasons through them until they add up to one clear reason to buy. A loan, then a finished building, then new machines arriving tell one story. A single record on its own usually doesn't make the list.

Signals by industry

The signals that matter depend on what you sell.

• Manufacturing: a building loan, a finished building, and presses or lasers arriving at the plant.
• Insurance: a new building, more trucks on the road, or a contract that needs a bond.
• Law firms: a large contract won, a new building or long lease, first imports, or a new registration.

What Clean leaves out

Clean does not use intent data. No ad clicks, page views, content downloads, or bidstream. Each signal is a record of something a company did, not a guess about what someone read.