Score fit before you score activity.

What ICP scoring means

ICP scoring evaluates how closely an account and buyer match the customers a company is most likely to win, retain, and serve well.

Inputs that matter

Useful ICP scoring combines firmographic, technographic, role, timing, pain, relationship, and proof signals. No single field should carry the decision alone.

• Company size, industry, stage, and geography.
• Technology stack and workflow context.
• Buyer role and decision authority.
• Signals that the problem is active.
• Similarity to closed-won customers.

The records behind the score

Clean doesn't score every company against the same generic checklist. It ranks on the facts that match your ICP, then on the dated records of what each company is doing now: a loan, a permit, new machines arriving, a contract won.

How Clean uses ICP scoring

Clean uses ICP scoring to rank prospects, so your team knows which to work first. Every score comes with the records behind it, so sellers can see why a company ranks where it does.

Score is not enough

A score without explanation is hard to trust. The useful output is the reason behind the score, the confidence level, and the recommended next step.

When to update the model

Update ICP rules when closed-won patterns change, a segment underperforms, objections cluster, or a new buyer role becomes consistently important.