Glossary
A trigger event is a dated change at a company that creates a need now: a loan that funds a building, a permit closed out, machines arriving through customs, a large contract won.
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The short answer
A trigger event is a dated change at a company that creates a need now: a loan that funds a building, a permit closed out, machines arriving through customs, a large contract won. Clean finds these in public records, puts each company's events in date order, and treats several that point the same way as a reason to buy.
A trigger event is a dated change at a company that creates a need now: a loan that funds a building, a permit closed out, machines arriving through customs, a large contract won. It does not tell you a company is a fit; it tells you its situation just changed in a way that may create a need. Timing is the value: the same company is more reachable right after a relevant change than it was before.
Trigger events let you reach buyers when a real need is forming instead of at random. A finished building or new machines on the floor gives you both a reason to reach out now and a concrete thing to say. The risk is treating any event as a green light; a trigger only matters when the company already fits your ICP and the change is relevant to what you sell.
Clean finds trigger events in public records: government filings, trade and shipping records, fleet and safety records, company sites and the trade press. It matches each record to the right company, puts that company's events in date order, and reads them together. A loan, then a permit, then machines arriving tell one story. One record on its own usually doesn't make the list.
Common trigger event types and what they suggest
| Trigger event | What it suggests |
|---|---|
| A loan that funds a building or equipment | Money committed to growth, with a project about to start |
| A permit filed or closed out | A new building or line that will need to be run, staffed and insured |
| Machines arriving through customs | New capacity on the floor, and the systems to run it |
| A large contract won | New work with new requirements: bonds, compliance, legal review |
| A supplier switch | A process in flux, and a buyer open to new vendors |
| Fleet growth or a new registration | More trucks on the road, or work in a new state |
A trigger event is a dated change at a company that creates a need now, such as a loan that funds a building, a permit closed out, machines arriving through customs, or a large contract won. It does not confirm fit on its own; it tells you the company's situation just changed in a way that may create a need. Trigger events are most useful when paired with whether the company fits your ICP.
Common trigger events include a loan that funds a building or equipment, a permit filed or closed out, machines arriving through customs, a large contract won, a supplier switch, and a growing fleet or a new registration. Each suggests a shift in budget, capacity, or process. The value of any trigger event depends on whether the change is relevant to what you sell and the company already matches your ICP.
Clean finds trigger events in public records, matches each one to the right company and puts that company's events in date order. When several point the same way at a company that fits your ICP, Clean calls it a reason to buy and shows the records behind it, so your team can see which events made the company worth reaching now.
No. A trigger event is a dated record of something a company did, while intent data is a guess, from ad clicks, page views and content downloads, that someone there is researching a category. Clean doesn't use intent data. Its signals are records of what companies actually do.
No. A trigger event signals timing, not fit, so reaching out to every company that shows one wastes effort and relationships. The change has to be relevant to what you sell, and the company should already match your ICP. Clean only puts a company on the list when it fits and several records point the same way.
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