CleanCan I keep my existing ICP definition?
Yes. Clean starts from your ICP. Instead of a static rubric in a sheet, your definition is applied to every company Clean finds, with the records behind each rank.
Status quo
Spreadsheet ICP tracking vs Clean.
A spreadsheet captures your ICP once, then rots. Clean turns ICP fit into a living score with the evidence behind every account.
Book a demoLast updated September 28, 2026
The short answer
A spreadsheet is a fine place to write down your ICP and a terrible place to operate it. It is manually maintained, stale within weeks, and carries no evidence for why an account scored the way it did. Clean ranks companies against the same ICP, then on the dated records of what each one is doing now, and shows the records behind every rank.
01
Why teams start with a spreadsheet
A spreadsheet is the fastest way to write down an ICP: a few columns for size, industry, stage, and a fit score someone assigns by hand. It is a good first draft of your thinking. It is not a system you can operate against.
02
Where it breaks
The moment it is saved, the spreadsheet starts decaying. Accounts change, signals fire, and nobody re-scores 400 rows by hand. Worse, a fit number with no evidence is hard to trust, so reps quietly ignore it and work whoever is easy to reach.
03
What Clean changes
Clean ranks each company on the facts that match your ICP (industry, size and location), then on the dated records of what it is doing now, and shows the records behind the rank so reps know why a company is worth the reach.
- Ranks update as new records arrive.
- Every rank comes with its reasoning.
- No one maintains rows by hand.
Spreadsheet ICP tracking vs Clean
| Spreadsheet | Clean | |
|---|---|---|
| Freshness | Stale the day you build it | Updated as new records arrive |
| Inputs | Whatever you typed in | Dated public records, Clean's own datasets and licensed company data |
| Evidence | A number with no reasoning | The proof behind every score |
| Maintenance | Manual, by someone, forever | Automatic |
| Output | A static list | Companies ranked against your ICP, with who to contact |
| Failure mode | Quietly goes out of date | Surfaces what changed |
Common questions
What makes a Clean score different from a spreadsheet fit column?
A spreadsheet column is a number someone assigned once. A Clean rank comes from how well the company fits your ICP and from the dated records of what it is doing now, and it comes with those records, so a seller can check it rather than guess.
Is this just a points-based score?
Points-based scoring usually produces a bare number. Clean explains the fit, the reason to reach out now, and who can introduce you, so the output is a decision with evidence, not a points total.
How often do scores update?
Clean keeps watching the records, so a company's rank reflects what it is doing now instead of the day you last touched a spreadsheet.
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